PERSONALIZED ENGRAVING STIRS CUSTOMERS' EMOTIONS AND CREATES ADDITIONAL REVENUE STREAMS
Personalize and enhance the customer experience in your store, through your e-commerce website or even at your on-site events. Gebruder Boley will guide you in your multi-channel marketing strategy so that you are able to offer your customers customization of their watches or jewellery.
Give your customers the opportunity to make each of your products a unique gift. Customizing your products has the following benefits:
1. Creates a unique, positive customer experience: on-site engraving creates a unique experience by allowing your customers to witness the engraving of the item.
2. Strengthens customer relationship: customer satisfaction is the first step to customer loyalty. Personalization increases the value of products and services and creates a memorable moment for your customers.
3. Customized offers: The versatility of CNC engraving machines allows you to diversify your business and expand your customer offering. Thanks to the digital preview, customers can choose their object and specify what they want to engrave
on it (text, illustration, photo, etc.).
4. Difference from the competition: personalized engraving is a great way to stand out from the crowd. The consumer shares their unique products, thus promoting your specialty store on social media and to friends.
5. Strengthens your brand image: personalized advice can offer original and unlimited options that reflect the image of your brand.
6. Developing a new source of income: By offering different text and image variations for the same product, a wider audience can be targeted and they thereby increase the average customer purchase.
Contact us at support@boley.de for more information on CNC laser or mechanical engraving (rotary or diamond). Gebruder Boley has the advantage of being proficient in both technologies, so you can choose which type of engraving machine is best suited for your watch and jewelry engraving needs. In addition, you will benefit from numerous accessories that have been specially developed for the jewellery sector.
Your Boley Team